• An advocate is the highest level and most desirable type of customer.
• They are not only repeat buyers but cheerleaders for your company.
• They recommend you to others and act as a reference for quality and value.
• They actively promote you to friends and colleagues with endorsement and referrals.

What do advocates talk about?

• The product's quality: 79%
• Reliability: 76%
• Design and look: 52%
• Value: 61%
• Deals/offers: 52%
• Brand reputation: 48%
• Brand personality: 8%
• Involvement with good causes: 6%
• Advertising: 4%
• Celebrity connection: 2%