You know that there are many valuable reasons to use a broker but can you be confident your clients and prospects know what the benefits are to them?
Here’s some top tips on how to get your message across
- Actively promote your value proposition to clients and prospects
- If you’re talking to prospects, justify why you are confident that you can get them the most competitive price. If you are talking to existing customers focus on what you know keeps them coming back.
- Add a link on your homepage that proudly proclaims the primary reasons why your customers will benefit from using your services. Use this list of seven customer benefits to create your own concise argument.
- Add the homepage link, where appropriate, to each of your digital marketing campaigns.
- Choose the benefit that’s most important to your more profitable clients and make it the headline on your website homepage. Support it with positive testimonials and Google Reviews.
- Focus on value as well as price, especially when talking to existing clients and potential referrals.
- With every claimed customer benefit, add the reassurance of an independent and impartial endorsement from a recognised third party. We’ve included examples from the UK government backed Money Advice Service and Martin Lewis’s MoneySavingExpert.com.
- Promote the same message to everyone in the office
How many of your staff would be able to spontaneously list the primary reasons that clients use your services? Consider printing off your definitive list onto an A4 sheet, then laminate it and stick it on everybody’s desk.
Fulfilling client needs is fundamental to every business model, so make sure your customers can see, at a glance, just what you can do for them.