Why this call works to boost referrals
Members of your team each contact, for example, fifteen likely advocates of the business. They might be clients with whom they have a good relationship, or they may have self selected themselves as potential referrers having clicked on your NPS email signature.
The call, that follows the above email, works because:
- It is easy for your staff to make, No one's trying to sell anything here.
- They are asking for the client's opinion. Everyone likes to be asked for advice, so the client should be happy to engage in conversation on the subject.
- It's a memorable way to start the process of giving these client's a 'referral mindset'.
- If your team can help the client to visualise the sort of person that would benefit from your services, during the call, then actual referrals commonly happen there and then.