Impress, reassure and keep it simple for potential new clients and you should achieve increasingly high conversion rates.

A quick checklist

1. Give them a warm welcome
   • Have a fresh look at your homepage. How friendly and welcoming is it to visitors?
   • Instantly grab their attention with a value proposition message/headline that reassures them that you can solve their problem/fulfil their need.
   • Are there plenty of positive genial faces in your ‘Meet the team’ section?
   • Consider including a ‘we’re customer focused’ icon on your website.
     
     
2. Reassure them that you have all the expertise and experience they’ll need
   • Does your published online content demonstrate your breadth and depth of knowledge?
   • Do the profiles in the ‘Meet the team’ section detail your colleague’s industry experience?
   • Do you promote that you’re a referral-based business?
     
     
3. Demonstrate that you can be trusted to deliver
   • Are your clients happy to endorse their full confidence in you?
   • Consider including a ’guarantee’ statement on your homepage.
   • Encourage more clients to give you a positive Google Review.
     
     
4. Make it very easy to contact you
   • Is your contact number in the top right corner of your website?
   • Do you have ‘Click-to-Call’ on your website, for touchscreen access by mobile users?
   • Are all incoming calls answered immediately and professionally?
   • Do you have multiple calls-to-action on your website?