In recent times Covid has often forced us to replace customer-facing interactions with email or phone, many of your clients may have felt the loss of that all-important personal touch - which could easily have been a reason why they came to you in the first place.
So what do you do?
One simple fix could be to use video – which can not only help to minimise this problem but also delivers other business-building benefits:
Some of the many benefits of video
- People prefer to do business with people, and video is a great way to humanise your team.
Many clients would prefer to discuss their needs with a familiar face, not a website algorithm or email address, so consider using video to help build and maintain your client relationships by putting a friendly face to the name.
To plan a short introductory video to your team, consider using this video brief.
- Video encourages new prospective customers to pick up the phone.
Question: which is going to work harder to convert a potential new client arriving on your website? The opportunity to lean back and listen to a memorable and engaging video - or the standard option which is to expect the prospect to read paragraphs of descriptive copy?
- Do you want to differentiate your business from your competition? This is a great way to do it.
Many prospective clients are looking for a broker that’s friendly, modern and dynamic (with of course, undoubted knowledge and experience), and video may be your best way to present these credentials.
- It could boost your Google rankings
Search engines love video because it engages with visitors and holds them on your website. As a result, your Google page rank should improve - especially if you add one or two targeted keywords in the video title, tags and description.
- It could stop prospective clients from bouncing
Check your website bounce rate and you’ll see that a large amount of potential new business leaves your site after just a few seconds. Consider using video to hold their attention, simplify the benefits you offer, and to turn what might be a wasted opportunity into potential new business growth.
- Plus it’s almost free!
Creating a video is fun, quick and simple, and you only need a smart phone to do it. Don’t worry too much about getting high production values, most people won’t expect it.
Ultimately, video allows you to tell a story and create a connection with clients in a way that’s really hard to do with the written word. So please seriously consider using it.