Develop a range of relevant content themes

• You should now have a growing list of topics that you believe will interest and engage your audience.

  
  Highlight those that overlap with subject areas that support your business objectives.

  Then compile a list of headlines that fit within this content sweet spot.
  
  

• Research and brainstorm ideas to maximise the value of these topics.
  
  
• Audit and optimize your existing content.
  
  
• Now consider how you can repurpose this material.

  
  Make the most of the content you’ve previously created. For those pieces that have only been used in one format, think how you might repurpose them in multiple formats. For example a blog post could form the basis of a video or social media post.
  
  

• Finally use your knowledge of the target audience to pinpoint how and where to distribute content to gain the greatest impact and response.

Start the writing process

• Your content copy will need to be clear, concise and engaging, as well as aligned with your brand and its tone of voice.

  These  writing guides may be helpful.

• Don’t forget to use keywords in your content to help optimize your copy for search engines (to maximise SEO).
• If you’re stuck for time and have some budget available, consider the value of using an external copywriter.