Three very good reasons for you to invest in quality photography:
- More prospects are more likely to take the first crucial step in your sales process
Whatever the medium: website, social media, email, one of the fundamental jobs your marketing must deliver is to grab the attention of potential customers, and then hold it for long enough so as they read and buy into your sales proposition. This is what quality photography can do for your business.
And if you don’t manage to engage their attention, the risk is that they click away and visit a competitor instead (and may not return to you).
- Expertly position your business as established, friendly and professional
Most of your prospective customers will be looking for help from a team of trustworthy and friendly professionals. A good photographer can create this overall visual impression; whereas an amateur, or a library stock shot is far less likely to, and may indeed end up driving potential customers away.
So again, by using a professional, you’ll be better able to convince prospects that they’re in the right place for what they need – plus you’ll do this almost instantly and visually while telling a positive story, and without needing to say a word.
- You can make a good first impression
One of the most important aspects of establishing an attractive brand is to quickly and clearly convey who and what your business is about, and in doing so offer your customers something that they immediately recognise as desirable.
Ultimately good first impressions are key to the growth of your business, and quality photography, together with professional copywriting, should be a cost effective way to achieve it.
Top tip!
Before engaging with a photographer, make a list of all the images your business requires to be taken on the day of the shoot. This could include individual employee headshots, external and internal photos of your office, as well as team photos. Think about having a mix of ‘corporate’ and more ‘light-hearted’ scenarios.
By trying to pre-empt the potential uses for the final photos (website, emails, newsletters etc) there’s a better chance you’ll end up with a useful bank of images to use both now and in future marketing and promotional material. It will also ensure the photographer has a clear brief to be able to provide you with a cost.
And remember to check you have the exclusive rights over the images taken, so you can continue using them whenever and wherever you like.