Allocating time, energy and budget to lead nurturing will deliver a considerable return. The more you interact with a potential client, the more likely they are to buy from you. Success comes from being patient and persistent. 80% of prospects say "no" at least four times before they say "yes".

Companies with a lead development programme may face little or no competition for this new business. This diagram shows you that it doesn’t take much to build up 10 or more ‘touches’ with a prospect.

Most businesses still don’t have a marketing-led lead nurturing programme. If this is you, then imagine how profitable you could be if you did. Why not use these email marketing, content marketing and social media sections to help develop your strategy.