Your business is based on your clients trusting that you’re best placed to solve their problem and fulfil their needs - saving them time, frustration and ideally, money.
People buy from people they trust. Your personal brand is important because it encourages potential new clients to trust you, before you deserve their trust.
Here are some simple ways to develop it:
- Invest a bit of time on your LinkedIn profile
Optimise it to present your experience and skills more effectively. Increase the number of recommendations you have.
- Be memorable by featuring on your website
Include your name in client testimonials. Present or narrate the promotional video. Use quality photography in your 'Meet the Team' section.
- Optimise your email signature
This quick guide should be useful.
- Be seen to help people
Connect your network. Give clients positive Google reviews, testimonials and recommendations on LinkedIn. Publish articles that solve problems. Use a charity donation as your referral incentive.
- Be charming
Smile and ask questions. Encourage the people you meet to talk about themselves. Make them feel important - and do it sincerely.
- Promote your expertise
Appear in the trade press. Use a blog, content marketing and social media to demonstrate your expertise. Doing this will boost your Search Engine Optimisation while also encouraging potential new clients to contact the business.
- Carry a business card that actively markets your business
Use it to help encourage referrals by promoting your business proposition to new clients.