Video Library

How to write copy that gets read

Presented by Paul Chuter F IDM, one of the UK’s leading sales and marketing communications practitioners. This webinar has been designed to help you write more compelling marketing copy that gets through, gets read, and gets better results. Paul covers 7 easy ways to improve your marketing copy, covering reader-centricity, talking to your customers and prospects as individuals, when to apply emotional drivers as well as setting the right tone and language for your audience, to name a few area discussed.

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How to create great videos

Presented by Paul Hamblin and Chris Musselwhite from international award winning production company Treehouse Digital. This webinar is designed to help walk you through the key steps to creating videos for your business. From planning video content strategies to developing your ideas and filming content. It will also detail what free editing tools are available online and the best ways to deliver your content across key social platforms to get your videos noticed

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Click here to download the Video Production Briefing Template

Click here to download the Simplified Video Briefs document

Click here to download the Guide to Making Videos

The importance of joined-up Sales and Marketing

Presented by Buki Mosaku, founder of RosAcad (Results Oriented Sales Academy), This webinar will help you to understand how to create a joined-up Sales and Marketing culture. Underpinning how cross-team collaboration can achieve increased sales and revenue growth, it delivers a single set of measurable goals for both Sales and Marketing to achieve their one shared objective - Business Growth.

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Webinar: Google Advertising – An introduction to using Google adverts

Presented by Matthew Loughlin, Head of Paid Search at award winning digital marketing agency Receptional. This webinar will enable you to find and target the best possible Google searches whilst creating enticing ads that use the latest techniques to attract high-quality clicks. It will help you to set and control budgets as well as track performance and calculate ROI.

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Webinar: Website Design - How to create a high performing website

Presented by award winning digital marketing agency Receptional, this webinar will give you the knowledge to understand how to improve the performance of your website conversion rates, gather data to support your website design whilst developing a more efficient, cost effective design process. These helpful recommendations can also be achieved and implemented without the stress of totally re-designing your current site too.

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Webinar - Website Analytics

Would you like to streamline your website reporting and track success? If so, this digital marketing webinar will help you gain a fundamental understanding on how to track your data by following some simple reporting steps. Brought to you by award winning digital marketing agency Liberty Marketing.

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Click here to download the Analytics and Sheets Integration Template

Click here to view the List of Reports

Click here to view The Dashboard

Webinar: Social Media – Paid Advertising

Do you want to stand out on social media to the right audiences that matter, what are the reasons for using paid advertisement in social media campaigns and how do you bridge the gap between awareness and conversion? These are just some of the questions this webinar sets out to answer, presented by award winning digital marketing agency Liberty Marketing.

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Webinar – Social Media: Tools and Strategy

Upskill in developing a Social Media strategy for your brokerage, with award-winning digital marketing experts Liberty Marketing. This webinar will help you define your message and set your goals to measure your success, plus download the free tool that will help you to achieve this

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Free support tool: Content calendar

Webinar: Social Media – How to identify your ideal customer

Who is your ideal customer, what are their challenges, and how can you use social to reach them? These are just some of the questions this webinar sets out to answer, presented by award winning digital marketing agency Liberty Marketing.

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Webinar: The ABC of Content Marketing (for Insurance Brokers)

Learn how you can create new content that attracts new business leads. You’ll understand what format is most suitable for your audience based on their needs, how to promote it, as well as measuring the success.

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Webinar: SEO – How to promote your business in Google’s listings

Take learnings direct from our Digital Marketing experts Receptional who will demonstrate how to optimise your website for SEO, enabling you to generate more traffic to your site, and ultimately valuable new leads for your business.

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Webinar: The Secret to creating a Successful Digital Marketing Machine

Presented by award winning digital marketing agency Receptional, learn how you can leverage the key elements of digital marketing to generate leads, create customer engagement and measure and track your results.

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Broker Mentor – See what it has to offer

If you're new to Broker Mentor, in just a couple of minutes you'll quickly be brought up to speed on how to navigate around the key areas you need to market your business effectively.

Broker Create – Free marketing templates you can brand as your own

Watch our short video to see how easy it is to create your own range of professional, personalised, product specific marketing literature that will help you grow your business.

Digital – How it can help grow your business

Paul Heybourne, Aviva's Digital Innovation Manager, gives you an insight into how digital technology is opening up opportunities to improve service, products and client engagement.

Social Media – Easy ways to engage with your clients

Russell Ellis, Aviva's Global Social Media Manager, talks you through the key Social Media tools, providing practical tips that you can put into practice straight away.

Website Analytics – An introduction for beginners

Helen Watson, Aviva's Digital Analytics Manager, shows how analytics can provide you with the valuable insight you need to help shape your website and improve how your clients engage with it.