So you probably already know that LinkedIn can be a really powerful tool for building your business - but to do this, where’s the best place to start?

To begin with:

• Update, edit and improve your LinkedIn profile.
• Then do the same for your Company’s profile.
• Prominently feature your core message so as to reinforce to visitors, the value of using your business services.
• Encourage your team to participate in LinkedIn, and develop their own networks.
• Then decide where best to link your profile page. For example this could be on your website, on your email signature, as well as within any blogs or newsletters that you publish.
  
  

Then, every other day:

• Post something on LinkedIn that you know will be valuable to your customer base.

  For example this might be how best to maintain cyber security for your remote/home workers, or the best time to renew car insurance in order to get the most competitive price.

• Try to connect with every client, or potential client, that you come into contact with.

  To do this, consider downloading our free ‘LinkedIn Client Invitation’ template on Broker Create.
  
  

Once a week:

• Actively promote your business by cross promoting your content to other media and social platforms.

  
  Use the 3-2-1 model. Every week, aim to promote three pieces of useful/valuable industry content, two pieces of relationship/engagement content (such as something you're doing to support a local charity) - but then ideally only publish one piece of product or service-related content.

Once a quarter:

• Use LinkedIn to further activate your referral programme amongst your client advocates.
• Also use it as an effective way to maintain client relationships - and by doing so, reduce churn.
• Plus explore the value of its search function as a way to contact and engage with new potential clients.
• Finally, use the Marketing Elevator toolkit on Broker Mentor to analyse how you might more effectively use social media, such as LinkedIn, to achieve your business development targets.